In February of 2012, PETA discovered that Avon, Mary Kay, and Estee Lauder had resumed animal testing. The three companies had each been cruelty-free for over 20 years. Because China requires cosmetics to be tested on animals, all three companies now pay for their products to be tested on animals. For a short while, Urban Decay also planned to start animal testing but announced in July of 2012 that they would not test on animals and would not sell in China.

While none of these are completely vegan companies, they have been considered “cruelty-free” because they did not test on animals. Urban Decay takes the extra step of identifying vegan products with a purple paw symbol, but not all Urban Decay products are vegan.

Testing cosmetics and personal care products on animals is not required by U.S. law unless the product contains a new chemical. In 2009, the European Union banned cosmetics testing on animals, and that ban went into full effect in 2013. In 2011, UK officials announced an intention to ban animal testing of household products but that ban has not yet been enacted.

Animal Testing Resumes for Avon

Avon’s animal welfare policy now states:

According to Avon, testing their products on animals for these foreign markets is not new, but it appears that PETA removed them from the cruelty-free list because PETA has “become more aggressive advocates in the global arena.”

Avon’s Breast Cancer Crusade (funded by Avon’s popular breast cancer walk) is on the Humane Seal list of approved charities that don’t fund animal research.

What Estee Lauder Says

Estee Lauder’s animal testing statement reads,

Mary Kay Animal Testing

Mary Kay’s animal testing policy explains:

Urban Decay’s Decision

Of the four companies, Urban Decay had had the most support in the vegan/animal rights community because they identify their vegan products with a purple paw symbol. The company even distributes free samples through the Coalition for Consumer Information on Cosmetics, which certifies cruelty-free companies with their Leaping Bunny symbol. While Avon, Mary Kay, and Estee Lauder may have offered some vegan products, they had not specifically marketed those products to vegans and did not make it easy to identify their vegan products.

Urban Decay had planned to sell their products in China but received so much negative feedback, the company reconsidered:

Urban Decay is now back on the Leaping Bunny list and PETA’s cruelty-free list.

While Avon, Estee Lauder, and Mary Kay claim to oppose animal testing, as long as they are paying for animal tests anywhere in the world, they can no longer be considered cruelty-free.

Sources

  • “Home.” Avon, January 2020.“Home.” Cruelty Free International, January 2020.Kretzer, Michelle. “Avon, Mary Kay, Estée Lauder Resume Animal Tests.” PETA, December 13, 2019. “News.” Leaping Bunny Program, 2014.“These Companies…Don’t Test on Animals!” PETA, December 11, 2019.